MEST2: Existing product research

1) Find five arthouse film clips or sequences – ideally in a genre similar to your film idea or preferred genre.

It Follows Horror film that was designed to have an effect on the mind with the overall genre being horror, the fact the narrative is based on affecting a host psychologically which makes it an art house film because of the main plot of the film. However, it, in my opinion, has made the category with the use of a normal neighbourhood, which has made more of a diversion being able to escape the real world and be a part of this dystopian world.

Anuvahood: A crime based film, which only appeals to the younger audience who can relate and also understand this text. Therefore this text, in particular, is similar as our coursework is meant to be for a more wide range of audience, the target audience for our text is towards the younger audience just like Anuvhood. In addition, this has one key moment when the main charter Adam Deacon finds the gun under the bin which is extremely similar to our piece of text.

Slumdog millionaire: The movie tells the story of Jamal Malik (Dev Patel) who is 18 years old and appears on the Indian version of Who Wants to Be a Millionaire? Jamal is one question away from the grand prize. Jamal then reminisces his life through the flashback of him living and being brought up in the slums. This is, therefore, this a relativity similar to my idea.

Kidulthood: This film was created with the intent to show the lives of teenagers who grow up in west London, which means it will mainly be more targeted audience which makes this film art house as it has Crime/indie film which can make it a part of this list as this applies to the brief to create an art house film that will target a more wide range of audience and a younger one also.

AdultHood: This is then the second part its series to connect with Kidulthood, in this part of the film Sam is released from prison 6 years later and has to confront the ones he hurt the most, therefore making it harder than being in prison in the first place. In addition to this, it makes this an art house film because it will only appeal to the more niche audience as would have kidulthood which then leads to adulthood meaning its links on after the other.    

2) Write an analysis of each two- to three-minute sequence using everything you have learned about film language (camerawork, sound, mise-en-scene, editing etc.)

Slumdog millionaire: in the ending scene of the film they use subtitles to help with the scene, which has been used to help understand the Hindi within the scene which gives it that art house appeal, furthermore this film mainly appeals to the niche audience who will have an understanding of the setting of the film. Furthermore, the genre of the film consists of  Drama, romance and some fictional biopsy of the main Character who comes from the slums to becoming a Millionaire. This can be seen from the camera work following the children in the slums, the editing goes hand in hand with each other as the first beginning cuts are created like a montage of children running through the wreckage and ruins of the Mumbai. This use of editing of the film has made it very appealing of the film which helps the audience get a picture of the film in the introduction of the film, which helps give the audience an idea of what the characters leaving their home to find own hope of overcoming poverty and make something of themselves. The Final Question

Jamal is now back on the show and the whole of India is watching, including Latika and Salim. Salim redeems himself by helping Latika escape the grasp of her husband, but it is not enough to escape his past. He fills a bathtub full of rupees and gets shot in it. This shows how even though Salim (money) tried to redeem himself, his past and what he represented failed. The ending of the movie is very cliche, showing that we have switched to an escapist world. The final question is the perfect one and Jamal calls Latika for help. He has no clue and guesses and he answers correctly. Even though the plot is cliche, it is captured beautifully and Boyle uses many editing techniques to keep you on the edge of your seat. It is an exciting, fun ending. Just what escapism aims to be. Fun and exciting, not life. After the climax of Jamal winning the millions, we see him at the train station where he runs into Latika. Its a beautiful finale, where they kiss and the audience cries. Even more escapism

It Follows: In the ending scene off it follows it used the main protagonist and her male princess when he winds him over they finished the film with Following that scene, Jay and Paul (Keir Gilchrist) were seen holding hands and walking down the street near their house. During the scene, audience members could see a slowly moving body, much like the monster that follows her throughout the film, before the screen cuts to black. In the scene the use of make-up on Paul's face shows the aftermath of last nights horror of completing the "deed" of saving Jay from the curse, however not knowing that they are being followed by the curse making the ending in synergy with the working title, which is the suggestion that they will always be followed.

Anuvahood:  

Towards midway in the film the main protagonist of the film finds a gun that is owned by a drug lord of west London. Under a bin which helped towards the end of the film he finds the urge to use this gun as he has solved the disequilibrium of all of his friends assets being stolen by a gang member of the main Kingpin who guns the protagonist has discovered under the bin, and, in my opinion, this helped give it that nice edge of an art house film. because its had a very urban feel to the film, therefore, it is art house and it has manged to reach to the younger audience with the use of its narrative.   

Adulthood:

In the art house text, it has the same atmosphere of our film, with the use of the murder on the flat balcony. As the main protagonist/anti-protagonist who is reminiscing his previous life before he went to jail which was part of the first text (adulthood) therefore this indie makes of gang life in the west London streets are followed through with the life of on from his perspective. However, his remorse is not in given as he goes back to the same life that he grew up into which is seen by the intro scene of him killing the man who was leaving his flat which was followed by him stomping him to death. Finally, this is a suggestion of the fact even after he was segregated he would be the same. 

 

3) Research the target audience for each film (including the BBFC certificate) and produce your own assessment of who it appeals to and why.

It follows appeals to the niche audience this is down to the fact they have a direct opinion on the narrative, it follows revealing with the narrative because of the gore, violence and the nudity has given it the certificate by the BBFC 15, it has been given this is because of the genre being Horror and also because of the gory images and strong language. This in my opinion has given it that appeal to the more mature audience who enjoy the genre that will target the individuals who are categorised as Niche who have a enjoyment for Art House film which makes it appeal to the more older and mature audience who will understand the narrative and knowledge and a intellectual skill to understand the narrative of It Follows as they are most likely still studying or have done some sort of highly skilled jobs which have required them to have a long-term time of studying, therefore this film will have put in contrast of whom the target audience is trying to target. Finally, this means they have to be able to understand the plot which will then allow them to understand the film, it follows has created this in its narrative and plot of the film.

Adulthood: This film appeals to the more younger audience who have a appeal to the gangland, which is and niche audience and even though they do glamorise gang life in the text it will have a line of appeal to the target audience of mature teenagers and young adults therefor the film will only reach a BBFC certificate of 15 as this film has the categorised to the 15 certificate such as nudity and explicit language.
 Also, Kidulthood will also have the agenda as Adulthood but will have line of appeal to a more under aged audience which is not be viewed to such as 13 to 15 year olds because of the fact of social media marketing the film however the film was given a 15 but the fact if the matter is they have the idea to appeal to the youngest they can possibly can so they reach out to a more larger audience.